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The New Heroes - Social Entrepreneurs on PBS

Fabio Rosa: The second program turns to the work of 'compassionate capitalists,' who have created self-sustaining businesses to maximize human benefit, not profit. These include Ashoka Fellow Fabio Rosa (left), a modern Brazilian cowboy who battles government monopolies to bring electricity to remote regions in his country. Rosa is a charismatic, charming Gaucho—a guitar-playing cowboy with the energy and vision of a corporate titan who is determined to bring electricity and new farming opportunities to millions of rural Brazilians, allowing them to enjoy sustainable livelihoods while preserving the environment for future generations. He has used a combination of non-profit and business approaches to build one of the leading companies in Brazil spreading the use of solar energy and managed grazing systems.
See photos of Rosa's work . . . Read more."

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